The Bad, the Worse, and the Ugly
Multiple menus, none of which contain all the things I’m looking for. Vague nomenclature that means I have to click on five or six menu items to find the one simple (simple to me, anyway) thing I want. Hidden contact info. Web forms that allow me to accidentally cancel out after I’ve spent ten minutes entering information. Puzzling visuals that obscure the tools I need. All of these are relentlessly common in digital interactions. Why is doing what I need…